Stop wasting money on websites that have no business purpose

Our websites are designed with clear goals to convert visitors into actionable sales opportunities. Will your business be our next success story? 


  • We create website platforms where potential customers can interact with your brand
  • We develop websites that have the potential to become your greatest sales-force
  • We help you grow your brand community through a greater online experience for your customers.
  • We help maintain your visibility and currency, keeping you attractive to prominent algorithms and ultimately, your clients.

Design process

Years of experience has allowed us to develop an effective route towards getting websites done right the first time round. We follow a 6-point plan of success, because we know this produces the best results, is most cost-effective for our clients, and is the shortest route to a skillful site build.

1 - Discovery

Your journey, goals and ambitions are unique. No successful design can hope to achieve great results unless there is detailed enquiry as to what clients imagine, what they’re after, and what their strategy and objectives are. We listen, and it shows in the results.

2 - Content

Content is becoming more and more crucial to online credibility and authority. It’s also defined by your business aims, as well as best practice in digital marketing, B2C and B2B client journeys, and a fit-for-purpose build. SEL Webdesign is a content powerhouse.

3 - First Draft

We put together all of the elements from our process of discovery and then – very importantly – give you the chance to comment on your site. This avoids confusion as to the finished product and allows for critical additions and tweaks that you may want to add or effect.

4 - The launch

When we launch your site, it’s smiling. All systems are in place and functional, and all microcopy is correct and adding to conversion rates or ease of navigation. Our clients don’t call us to ask about missing bits – it’s all there.

5 - Optimize

Savvy business has realized that a website isn’t static. Feedback in the form of positioning and algorithm metrics will allow us to optimize your site post launch, something that makes the difference between average and proactive websites.

6 - Maintain

Our website maintenance carries the same business eye as our builds. We upload, refresh, tweak and rewrite snippets to squeeze every bit of organic traffic and search ranking out of the net. We maintain websites with SEO in mind.

Ready to get started on a project with us?

We’re big enough to compare with the best, but believe in great boutique service. All of our clients get the personal attention of Head Designer and Project Lead Marius Strydom. No endless time lines and no vague deliverables - here we journey far looking for the best effects and overall finish, but we’ll still get it done how you want it, within budget and on time.

Whether you have few ideas about your website, or have exactly what you want firmly in mind, let’s chat.